Lawrence’s personal style combines art with grit.

Lawrence Ribeiro is an award-winning director and innovator of action filmmaking. He has created over 100 action sequences involving fights, cars, motorcycles, and more. Lawrence is leading several film & TV projects, including bike, car and action-related content, while developing the next generation of onscreen talent through motorsports sponsorships. Lawrence is author of two books, "Action Realism", a creative handbook detailing an innovative approach to action, and "The Unknown Art of Driving." As part of his work at Art & Action Productions, Lawrence serves in key creative roles, including the creative design of Sir Lewis Hamilton’s MasterClass. When not on set, Lawrence works on building a creative skillset, for the art and illusion of creating excitement on screen.

Lawrence's recent short films exemplify the creative power of Action Realism. “Part Deux : The Chase”, directed and edited by Lawrence, has won 14 awards and has over 2 million views. It is the sequel to his original short film “The Chase,” which won 8 Best Action Awards.

On the release of Lawrence's latest book, "Action Realism: The Art of Action," MovieMaker Magazine said, "Action Director Lawrence Ribeiro's new book goes beyond its scope as a technical production manual to become a holistic treatise on creativity... ‘Action Realism’ is a great overview of an intimidating aspect of the moviemaking process."

Lawrence is a contributor to MovieMaker and Filmmaker magazines, Promaxbda, Film Independent and BCMA (Branded Content Marketing Association). He has served as a finalist judge for the Emmy Awards and the Venice Television Awards.

A master of the environment, Lawrence is well-versed in diverse terrains, landscapes and cultures. Lawrence has worked in China, Morocco, UK, France, Portugal, Turkey, Spain, Germany, Italy, and the Netherlands.

Adforum states, "Lawrence's mission is to educate clients, agencies and production companies about how a combination of the right team and the right techniques can result in genuinely thrilling content that doesn’t cost a fortune.”